Kate Middleton Seraphine Dress Sells Out in Only Two Hours

9:26 AM EDT 8/21/2013 by Mara Favis, Celebeat Reporter

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The fuchsia Jolene Dress from Séraphine worn by Kate Middleton sold out in two hours after the royal photos were released according to Us Weekly.

The royal photo featured Middleton, Prince William and their son Prince George.

The fashion fans who want Middleton's maternity style will have to wait for a few weeks to get their hands on the fuchsia dress that the new mom wore in the royal photos.

After two hours of the photos being released on Monday, Aug. 19, the short-sleeved Jolene Dress from Séraphine was sold out.

The $79 dress is actually backordered until Sept. 16 "due to high popularity of this style," the brand's website says.

Designer Cecile Reinaud, founder of Séraphine, called Middleton's dress choice an "immense honor."

"It's a dream come true to see that she likes my designs so much that she continues to wear them after the birth of Prince George," Reinaud said in a statement.

This is not the first time that the brand has been hit by the "Kate effect" as Middleton wore another Séraphine dress, the Blossom dress. The company's sales were boosted 100% in July after Middleton's appearance in the dress, Reinaud said.

In an interview with Hello! Magazine, Reinaud shared: ""The Kate effect is huge and we have been enjoying a 400% growth in sales since it became public that Kate bought Seraphine dresses back in April 2013."

When it comes to Middleton's maternity style, Reinaud said: "Kate has managed to stay true to her feminine and chic style during pregnancy. She has loved a bit of polka dot and soft prints and has continued to wow us with her stunning figure and legs by opting for slightly shorter hemline and accentuating her empire line."

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