Ronda Rousey's Autobiography Book "My Fight/Your Fight" Won't Be Sold at Wal-Mart Retail Stores, Publisher Slams "Censorship"

10:39 AM EDT 4/12/2015 by Kara Michelle, Celebeat Reporter

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Ronda Rousey, 28, UFC's reigning women's bantamweight champion, former Olympic medalist in judo and currently also a movie star, is set to release her autobiography, "My Fight/Your Fight" next month. But it will not be sold in Walmart stores. The book is available for purchase at Walmart's website, and customers who buy it online and pick it up in the stores, but it won't be on display and won't be available for purchase at the brick-and-mortar retail outlets. 

According to Page Six, Wal-Mart is refusing to sell a book by the cage-fightier "on the grounds that she's too violent." Rousey's book publisher Judith Regan of Regan Arts slammed the multinational retail giant's decision, saying, "I'm shocked, shocked to discover that censorship is going on in America!" The autobiography has reportedly already pre-sold thousands of copies at Barnes & Noble, and Rousey herself is already booked to appear on Good Morning America, CBS This Morning and other talk shows for the accompanying promotions campaign for the publication. 

On the reason for the decision, Wal-Mart spokesperson Danit Marquardt told Business Insider, "There are a variety of factors that we look at when determining what items to offer our customers. At this point, we've chosen to offer this particular title to our customers online. We will continue to watch how customers respond. Our average Walmart supercenters sell 150,000 items whereas Walmart.com offers 7 million items. Across all of our merchandise categories, we sell an abbreviated assortment in stores when compared to our ecommerce site." 

But Rousey herself has the business savvy to turn the backlash from the Wal-Mart decision to her advantage. On her Instagram page, she posted a screenshot of an article by Ryan McKinnell titled "Wal-Mart won't sell Ronda Rousey's new book because she's too violent." She captioned the post with a text that reads: "Success is the best revenge' one of many lessons I learned from fighting that helped me fight through life's battles off the mat and outside the octagon. @walmart is welcome to watch the success of this publication from the sidelines if they choose. Pre-order #MyFightYourFight here http://www.amazon.com/My-Fight-Your-Ronda-Rousey/dp/1941393268."
"My Fight/Your Fight" starts shipping on May 12. Rousey is set to defend her title against Bethe Correia on August 1 at the UFC 190 in Brazil. After the box-office hit Furious 7, she will next be seen on the big-screen in the upcoming Entourage movie.

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